In its last earnings call, the company revealed that people age 17 to 24 make up the fastest-growing slice of its current audience, a fact that’s sure to be shocking to anyone who’s dipped a toe into its endless candy-colored portal of simple games and virtual hangout spaces.

The company says that experiences designed for users over the age of 13 could include moderate violence and realistic blood, while games intended for younger users are limited to “light” violence. The company previously announced an age verification system that would make experiences geared toward older audiences possible. Other new features, like proximity-based voice chat, are also closed off to kids below the age of 13 for safety reasons. Some new experiences, like interactive video billboard ads and portals that transport the user into a branded experience, will be limited to the oldest age group. Now, Roblox will implement age guidelines to make clear lines between content that’s appropriate for all users, those nine years old or up or only those above the age of 13. Roblox outlined a vision for the future of its busy social gaming platform on Friday, incrementally ushering its community into a new era that might not always resemble what’s come before.Īt RDC, its annual developer event, the company highlighted new features designed to improve the platform, with a focus on expanding the platform to offer more sophisticated experiences to age groups beyond the 13-and-under crowd that’s long been its bread and butter.

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